Societies in which people are open to understanding the unknown are happier than those where individuality is questioned.
Contemporary art, by definition, is in the area of the unknown/unreflected. Hence the need for mediation — explanations in the form of curatorial concepts, artist texts, audioguides.
The language of conceptualism and art criticism is traditionally complex and not transparent enough to non-specialists. Museums began to add alternative descriptions, compiled in a simple and clear manner.
Experts began to create audioguides in the form of brief, simple explanations to artworks. Several sentences from the curator, artist or critic can clear the way to perception and understanding, and stir interest in those who came to the exhibition of contemporary art for the first time.
The New York MMOMA uses this format for its exhibitions. We are confident that it is effective and useful, and so we developed Ariapp mobile application. Now any curator and artist can create audioguides for their exhibitions and deliver them to the audience. Contact us and we will tell you how.
Contemporary artist, translator